Hillary Clinton campaigned for president using a traditional approach
to media - the Push & Spin Approach. At this point that
outdated approach to media, along with the rest of her campaign, seems
to have failed miserably.
Click through and read about this very interesting demonstration of the dynamics in social media as practiced in this presidential race.
The other day I was looking at my inbox. It was borderline overflowing. Then I made a commitment that I will, once and for all find a filing system that works. Years ago, I purchased David Allen's system that integrates into Outlook. I loved it, but now, several computers later, I don't know what happened to the software...
Well, here is a simple flow-chart, found at GTD Cheatsheet: The Workflow. Tremendously helpful, I thought.
In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is, what's the point? Simon Uwins, chief marketing officer of Tesco's Fresh & Easy Neighborhood Market, nails it in the current issue of The Hub: "Marketers are creating more and more different types of media," he says. "And yet consumers are increasingly fed up with being bombarded by all these media."
That disconnect shows up in sharp relief everywhere we go -- online, offline, in-home, out-of-home, at the store. It's been estimated that the average consumer is exposed to something like 7,000 media messages a day … but only absorbs seven. "It's an interesting problem the industry has," says Simon...
Knowledge of what is coming in the near future could have positive influences on the way you develop your business ... and your career. Job analysts say that the people who know how to design, implement, and use this kind of information and technology will be rare (and therefore desirable) commodities in the future! By knowing where technology is heading, you will be able to position yourself and/or your company for a bright and financially lucerative future!
